Helping people to find their dream home
With 68M UUs / month, realtor.com provides the most accurate listings for dreamers and home shoppers.
Realtor.com hired me as a Principal UX Designer to work with remote and local teams to incorporate end-to-end product design.
USER PROBLEMS
Inability to find homes with specific criteria
Inability to learn about different neighborhoods of interest
Difficulty finding relevant information using global navigation
MY ROLE​
Redesigned filters [desktop & mobile web]
Designed related search features​
Enhanced quality of search results​
METRICS
Overall 28% user growth
Winner of Best Real Estate App Award from the American Business Association
Custom search result page
- Consumers coming from search engines represent 26M UUs or 40% of the total traffic
- School search SEO google ranking #1
- A conversion rate of +0.8% from paid campaigns (Homes for sale, type of home+geo)
- SEO Traffic UUs: 10% lift
Smart notifications
- Increased user value from $3 to $9 by driving user registrations
Redesign and restructuring filters
- 4 point increase on CSAT
- 2% increase in lead conversion
- Generated $12M through increased user engagement
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Neighborhood discovery concept
- 85% success rate at user testing
​
 User experience map |  Persona / Empathy map |  User goals / Pain points |  Flow search results |
|---|---|---|---|
 Search results prototype |  No results use case |  No results prototype |  Registration scope / Flow |
 Autocomplete returning user |  Clusters / Map layers |  High level workflow |  Promoted filters |
 Filters in app |  Filters on desktop |  Validate concept |  Paper prototype |
 Team cards |  News and insights |  Neighborhood discovery |  Onboarding / Guided search |
 Auto complete / Returning user |  Growth process diagram |