Helping people to find their dream home
With 68M UUs / month, realtor.com provides the most accurate listings for dreamers and home shoppers.
Realtor.com hired me as a Principal UX Designer to work with remote and local teams to incorporate end-to-end product design.
USER PROBLEMS
Inability to find homes with specific criteria
Inability to learn about different neighborhoods of interest
Difficulty finding relevant information using global navigation
MY ROLE
Redesigned filters [desktop & mobile web]
Designed related search features
Enhanced quality of search results
METRICS
Overall 28% user growth
Winner of Best Real Estate App Award from the American Business Association
Custom search result page
- Consumers coming from search engines represent 26M UUs or 40% of the total traffic
- School search SEO google ranking #1
- A conversion rate of +0.8% from paid campaigns (Homes for sale, type of home+geo)
- SEO Traffic UUs: 10% lift
Smart notifications
- Increased user value from $3 to $9 by driving user registrations
Redesign and restructuring filters
- 4 point increase on CSAT
- 2% increase in lead conversion
- Generated $12M through increased user engagement
Neighborhood discovery concept
- 85% success rate at user testing
 User experience map |  Persona / Empathy map |  User goals / Pain points |  Flow search results |
|---|---|---|---|
 Search results prototype |  No results use case |  No results prototype |  Registration scope / Flow |
 Autocomplete returning user |  Clusters / Map layers |  High level workflow |  Promoted filters |
 Filters in app |  Filters on desktop |  Validate concept |  Paper prototype |
 Team cards |  News and insights |  Neighborhood discovery |  Onboarding / Guided search |
 Auto complete / Returning user |  Growth process diagram |