Helping people to find their dream home

With 68M UUs / month, realtor.com provides the most accurate listings for dreamers and home shoppers. 

 

Realtor.com hired me as a Principal UX Designer to work with remote and local teams to incorporate end-to-end product design.

 

 

USER PROBLEMS

 

Inability to find homes with specific criteria

 

Inability to learn about different neighborhoods of interest

 

Difficulty finding relevant information using global navigation

 

 

MY ROLE

 

Redesigned filters [desktop & mobile web] 

 

Designed related search features

 

Enhanced quality of search results

 

 

METRICS

 

Overall 28% user growth

 

Winner of Best Real Estate App Award from the American Business Association

 

Custom search result page

- Consumers coming from search engines represent 26M UUs or 40% of the total traffic

- School search SEO google ranking #1

- A conversion rate of +0.8% from paid campaigns (Homes for sale, type of home+geo)

- SEO Traffic UUs: 10% lift

 

Smart notifications

- Increased user value from $3 to $9 by driving user registrations

 

Redesign and restructuring filters

- 4 point increase on CSAT

- 2% increase in lead conversion

- Generated $12M through increased user engagement

Neighborhood discovery concept

- 85% success rate at user testing

 

User experience map

User experience map

Persona / Empathy map

Persona / Empathy map

User goals / Pain points

User goals / Pain points

Flow search results

Flow search results

Search results prototype

Search results prototype

No results use case

No results use case

No results prototype

No results prototype

Registration scope / Flow

Registration scope / Flow

Autocomplete returning user

Autocomplete returning user

Clusters / Map layers

Clusters / Map layers

High level workflow

High level workflow

Promoted filters

Promoted filters

Filters in app

Filters in app

Filters on desktop

Filters on desktop

Validate concept

Validate concept

Paper prototype

Paper prototype

Team cards

Team cards

News and insights

News and insights

Neighborhood discovery

Neighborhood discovery

Onboarding / Guided search

Onboarding / Guided search

Auto complete / Returning user

Auto complete / Returning user

Growth process diagram

Growth process diagram