With 68M UUs / month, realtor.com provides the most accurate listings for dreamers and home shoppers. 

 

Realtor.com hired me as a Principal UX Designer to work with remote and local teams to incorporate end-to-end product design.

 

 

USER PROBLEMS

 

Inability to find homes with specific criteria

 

Inability to learn about different neighborhoods of interest

 

Difficulty finding relevant information using global navigation

 

 

MY ROLE​

 

Redesigned filters [desktop & mobile web] 

 

Designed related search features​

 

Enhanced quality of search results​

 

 

METRICS

 

Overall 28% user growth

 

Winner of Best Real Estate App Award from the American Business Association

 

Custom search result page

- Consumers coming from search engines represent 26M UUs or 40% of the total traffic

- School search SEO google ranking #1

- A conversion rate of +0.8% from paid campaigns (Homes for sale, type of home+geo)

- SEO Traffic UUs: 10% lift

 

Smart notifications

- Increased user value from $3 to $9 by driving user registrations

 

Redesign and restructuring filters

- 4 point increase on CSAT

- 2% increase in lead conversion

- Generated $12M through increased user engagement

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Neighborhood discovery concept

- 85% success rate at user testing

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